Why SEO isn’t really that scary

SEO. Search Engine Optimisation. Without it, your online content isn’t going to get very far but it doesn’t have to be scary.

SEO scrabble tiles
Understanding how SEO works is important to make sure your content ranks high in searches, but it doesn’t have to be intimidating.

With all the online SEO courses and guides, using confusing terminology and yammering on about how important it is, getting to grips with it can seem intimidating. Well, I’m here to tell you that it doesn’t have to be. SEO isn’t really as scary as it seems.

Search Engine Optimisation means exactly what it says on the tin: tailoring your content to be easily found by search engines. It’s all about the relevance of your content. It’s that simple!

So now you know what it is, how do you do it?

  1. Descriptive titles

    Make sure your title tells readers (and search engines!) exactly what your content is about. Think of a keyword and work that into the title. Writing an article about wildlife? Tell me! Is it a list of endangered wildlife? Then that needs to be in the title. Easy, right?

  2. Keywords


    Frequent use of keywords improves your ranking on search engines and helps readers find your content.

    Remember that key word you just used in the title? Keep mentioning it. The more often it comes up in your copy the better your SEO. This weeds out any content riding on the publicity of a keyword that doesn’t actually feature heavily in the content.

  3. Word count

    Aim for more than 300 words. Search engines will largely ignore content with fewer than 300 words as it isn’t likely to be of a very high value to readers. But don’t go overboard either. More than 1000 and readers start to drop off. Luckily this can be helped out by…

  4. Images

    Peacock plumage
    Images are like a peacocks tail in SEO, helping to bring attention to a particular point and backing it up with a well written caption.

    Images help to break up your text and make it easier to read. If your content is getting text heavy, consider how you can use pictures to improve SEO and reader experience. They can also add helpful context and detail to your copy that otherwise might not fit well in the main body of text.

  5. External links

    Relevant links to other content can really improve your SEO. They help to make your content more reliable as they show a range of sources and considerations, rather than just writing about your own views and never considering other sides of the story. Make sure you check out the content you link to though – search engines will consider the reliability and reputation of those links when ranking your page too.

So there you have it. Five little things to help you improve your SEO and get you ranking high in searches, no complicated strategies, no worries.

Published by OwenL

Natural sciences communicator.

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