To revitalise the campaigning section, improve the user journey and ensure users have the right tools to take action against climate and nature issues with the RSPB.
Conducting a content audit of the 84+ pages within the section to find outdated content and establish page metrics. From this identifying the most appropriate content flow – a circular journey through a landing page, into country specific pages and tools, back to the landing page to choose a new route.
Pushing to make use of rich media and re-considering imagery and language to create a more active and actionable journey that empowers users while supplying them the necessary tools to pursue change.
This project is ongoing but my wireframes have been used to pitch the solution to devolved comms teams who will be involved in the sourcing of information for these builds.