Campaigning with the RSPB


Brief:

To revitalise the campaigning section, improve the user journey and ensure users have the right tools to take action against climate and nature issues with the RSPB.

Solution:

Conducting a content audit of the 84+ pages within the section to find outdated content and establish page metrics. From this identifying the most appropriate content flow – a circular journey through a landing page, into country specific pages and tools, back to the landing page to choose a new route.

Pushing to make use of rich media and re-considering imagery and language to create a more active and actionable journey that empowers users while supplying them the necessary tools to pursue change.

Results:

This project is ongoing but my wireframes have been used to pitch the solution to devolved comms teams who will be involved in the sourcing of information for these builds.